Inspiring Game-Changing Sports Marketing
The NBA teamed up with Epic Games’ Fortnite for an initiative leveraging the 2021 Playoffs (or, to be specific, the one-off State Farm NBA Play-In Tournament) which >>
May 25, 2021
‘The Crossover’ Sees All NBA Uniforms & Team Battles Integrated Into Fortnite
No Comments
May 25, 2021
Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
On 19 May Trivago unveiled its new training kit partnership with Chelsea FC which saw the Expedia-owned hotel/accommodation web services company turn the West London club’s Stamford >>
No Comments
May 25, 2021
Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021′ Participation
On 18 May adidas and Parley launched a joint, multi-channel campaign promoting the 2021 iteration of the global impact ‘Run for the Oceans’ platforms: which returns >>
No Comments
May 25, 2021
Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer
With assistance from translator Maxine, new Wrexham AFC owners Ryan Reynolds and Rob McElhenney launched an official trailer across the club and their personal social platforms to announce >>
No Comments
May 25, 2021
Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’
Launched 10 days ahead of the start of the 2021 French Open, Amstel leveraged its new ambassador alliance with tennis superstar and King Of Clay Rafa Nadal (announced >>
No Comments
May 24, 2021
New Balance Celebrates Sterling Signing To Endorser Stable With ‘Done Just Talking’ Mentoring Campaign Ahead UCL Final
In mid-May, days ahead of his side Manchester City appearing in its first ever UEFA Champions League Final, England attacker Raheem Sterling celebrated signing on as an athlete ambassador >>
No Comments
May 24, 2021
Mastercard’s ‘Fans Vs Facts’ UEFA Champions League Campaign Focuses On Unlikely ‘Comebacks In Football
In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to >>
No Comments
May 24, 2021
NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign
Launched during the first all-Canadian 20 May game of the 2021 NHL Stanley Cup playoffs between the Montreal Canadiens and the Toronto Maple Leafs, an integrated >>
No Comments
May 24, 2021
Little Caesars & Pepsi Twitter-Led NHL Playoffs Sweepstakes Offers Winning Fan The ‘Ultimate Hockey Hangout’
To leverage the Stanley Cup Playoffs, Little Caesars and Pepsi teamed up with Stanley Cup champion Mike Modano to give one lucky fan the perfect place to >>
No Comments
May 21, 2021
Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs
As the Stanley Cup Playoffs got underway in Mid May, Molson Canada leveraged its NHL partnership (and its team-specific sponsorships of the Toronto Maple Leafs, Ottawa Senators >>
No Comments
