Inspiring Game-Changing Sports Marketing
The NBA teamed up with Epic Games’ Fortnite for an initiative leveraging the 2021 Playoffs (or, to be specific, the one-off State Farm NBA Play-In Tournament) which >>
UEFA Euro 2020 > Our Wait Is (Nearly) Over
After a pandemic-enforced year-long delay, football fans and sports marketers across Europe are finally focusing on UEFA Euro 2020. As the first campaigns roll out a month ahead of kick-off, tactics reflect some key lockdown learnings: from leveraging the archives and the past, plus the rise-and-rise of the podcast, to celebrating being back together and reviving rivalries. We showcase three of our favorite activations so far.
Case Studies >> Latest
May 25, 2021
Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021′ Participation
On 18 May adidas and Parley launched a joint, multi-channel campaign promoting the 2021 iteration of the global impact ‘Run for the Oceans’ platforms: which returns >>
May 25, 2021
Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer
With assistance from translator Maxine, new Wrexham AFC owners Ryan Reynolds and Rob McElhenney launched an official trailer across the club and their personal social platforms to announce >>
May 24, 2021
New Balance Celebrates Sterling Signing To Endorser Stable With ‘Done Just Talking’ Mentoring Campaign Ahead UCL Final
In mid-May, days ahead of his side Manchester City appearing in its first ever UEFA Champions League Final, England attacker Raheem Sterling celebrated signing on as an athlete ambassador >>
May 24, 2021
Mastercard’s ‘Fans Vs Facts’ UEFA Champions League Campaign Focuses On Unlikely ‘Comebacks In Football
In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to >>
May 24, 2021
Little Caesars & Pepsi Twitter-Led NHL Playoffs Sweepstakes Offers Winning Fan The ‘Ultimate Hockey Hangout’
To leverage the Stanley Cup Playoffs, Little Caesars and Pepsi teamed up with Stanley Cup champion Mike Modano to give one lucky fan the perfect place to >>
